“Premio Roma Danza 2020 Special Event-A Digital Cultural Experience”

The Premio Roma Danza 2020 -Video Dance edition successfully achieved an excellent outcome in terms of viewing figures and interaction. The numbers were outstanding especially as this was the first venture online, that the event had been ‘built on the notion of distance’ and involved so many participants and jurors from all over the world. In fact, our Institution was one of the first to hold an event ‘built’ this way. Now, many other cultural institutions and bodies are adopting this approach as their own models.

The positive data shows that we have established a cultural digital experience that meets the demands and overcomes the restrictions of this period.

We have been followed and shared, thanks to the innovative initiative of the international and recognised jury, through their own channels and their talking about their work, themselves and the Prizes.

The data indicates that our biggest audience was Italian but that the event and prizes attracted many other nations including Albania, America, Australia, Germany, Great Britain and Taiwan.

We have been followed and shared, thanks to the innovative initiative of the international and recognised jury, through their own channels and their talking about their work, themselves and the Prizes.

In short, the event was very positive in terms of visibility and responses and demonstrates that ‘creativity always wins’ even when compelled to face a pandemic!

In conclusion, it was an extraordinarily successful experience from several perspectives: Artistically, numerically, organizationally and Institutionally but above all else it was the passion and the emotion that was beautiful for us all.

LauraSciortino
Accademia nazionale di Danza, 21 July 2020